We believe that a deeper connection to nature and outdoor experiences can improve people's lives and make us better people ourselves. " Salomon aims to inspire a new, younger audience of outdoor enthusiasts and athletes to be the best they can be, and has unveiled a new brand lettering, updated logo and video as part of the brand relaunch. The new "Tomorrow is Yours" logotype draws on the belief that we can all contribute to the positive future we dream of if we awaken the inventive spirit within us and dare to reach our full personal potential.

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