Patagonia's mission statement is: "We are in business to save our home planet". Following this philosophy, the Californian outdoor clothing manufacturer has placed the highest value on quality and responsible production since its founding in 1973. In addition, Patagonia is consistently committed to climate and environmental protection and supports grassroots groups worldwide in the fight against the climate crisis. This year, the ownership structure was changed so that from now on all profits that are not reinvested in the company flow into climate and environmental protection projects.