Premium mountain sportswear by women for women
Perfect for your #MountainMeTime! LaMunt is the mountain sports brand by women for women, which opens a new, female perspective on alpine sports.
Located in the premium segment, the brand is the answer to the ever-increasing percentage of women in mountain sports who are looking for clothing that specifically addresses their needs without compromising on functionality. LaMunt starts right there, combining function with aesthetics in specially developed "Smart Fit Solutions." Thus, the design process takes into account the female body and the perfect fit, so that women feel comfortable in all activities.
Thoughtful details, the possibility of individualization, as well as high-quality, sustainable materials characterize the products. The LaMunt team's goal is to provide its future female customers with a mountain experience that lets them be themselves, where they can feel comfortable and simply let their passion guide them. "We want a LaMunt woman to be so relaxed on the mountain in our clothing that she can focus her full attention on herself and the magical moments that only nature can offer," is how Ruth Oberrauch, the brand's brainchild and creative head, describes her vision.
Even the brand name itself embodies the feminine perspective on the mountain: "LaMunt" is the Ladin word for the mountain - which is feminine in Ladin. Inspiration came from Ruth Oberrauch's grandmother, who speaks the ancient Romance language native to the area. From her, the granddaughter inherited the passion for the mountains as a source of energy, strength and beauty, which she now wants to pass on with her new brand.