Colorful, innovative and functional - that's Norrøna! The Norwegian outdoor brand combines quality with design and also attaches great importance to social responsibility and sustainability.
NORRØNA: WITHOUT NATURE, THERE'S NO US.
"Norrøna's ambition is to be a leader in the outdoor industry in terms of environmental and social responsibility" - this is how the Norwegian company formulates its claim. Transparency is a crucial factor here, which is why Norrøna communicates its goals and the achievement of these very openly. One component of the roadmap is sustainable products: "We must not design fashion that will be "out" again in six months. That would not be a sustainable product. A high-quality, timeless design and long life are crucial when it comes to environmentally friendly and responsible textiles." Norrøna sets 2029 - the brand's 100th anniversary - as its deadline: "By then, we need a purpose-driven plan and to be able to act and change our direction to preserve the future of our planet." Already, Norrøna donates 1 percent of sales annually to conservation and nature protection.