SALEWA stands for passion for mountain sports - for ambitious alpinism and the special experience on the mountain. Founded in Munich in 1935, the management-led family company is now firmly anchored in the South Tyrolean Dolomites.
The brand's aspiration to break new ground and leave its own mark is reflected in its understanding of mountaineering. Progressive mountaineering not only describes the achievement of performance, it is also about feeling nature, personal development and the communal experience. Every generation reshapes mountaineering. SALEWA is inspired by this evolution and helps shape it.